A sales mastermind to support and help AEs increase confidence and exceed quota without high-pressure sales tactics by giving jaw-dropping demos.
Generating pipeline but need them to close?
Unlock the exact templates, processes, frameworks, and hacks AEs use to close 50-75% of their sales demos & deals and stop leaving money on the table.
Is FDTC University right for you?
- Don’t know how to balance a natural conversation VS getting what you need to progress the sale?
- Struggling to layer in impact questions on your demos without feature dumping?
- Avoiding deep discovery with prospects because you sound interrogative?
- Getting ghosted on sales follow-up calls?
- Don't know how to ask for the close?
- Don't know how to set the agenda for a contract discussion and it's prolonging the deals?
- Struggling to hit quota?
- Hitting quota, but know you're leaving money on the table?
- Struggling to get the prospect's decision process?
- Don't have visibility with your prospect after the call?
- Feels like your next steps are lackluster and rushed?
Still need convincing? ⤵️⤵️⤵️
What you'll learn:
✔️ How to do deep discovery to identify your prospects' pain without interrogating
✔️ How to demonstrate the value and impact of features without feature dumping
✔️ How to make your demos fun and not boring so your prospects are engaged
✔️ How to be perceived as an industry expert your prospect should trust
✔️ How to get other decision-makers to say "yes" to your solution
✔️ How to get your prospects to sell themselves on demos
✔️ How to use your tone of voice to close more sales calls
✔️ How to navigate a deal with multiple decision-makers
✔️ How to increase conversions into POCs
✔️ How to set the agenda and next steps
✔️How to stop prolonging a deal
🎁 BONUS: Bi-weekly, Live Sales Coaching with FDTC University Students (worth $2,000 per session).
🎁 BONUS: Get my "Sales Cocktail Swipe File" included FREE. Over 200 (and counting) of the top curated sales advice for prospecting, demoing, follow up, negotiation, career advancement, and much more.
🎁 BONUS: Tonality training with over 20 actionable lessons & techniques
🎁 BONUS: All future FDTC courses will be 100% free.
An immersive university teaching you the advanced strategies of closing more sales
Module 1: Course Context
Chapter 1: Welcome & Introduction
Chapter 2: Meet Your Instructor
Chapter 3: Approach & Expectations
Module 2: Mindset
Chapter 1: Motivation vs Discipline
Chapter 2: Being an Expert
Chapter 3: What's In It For Them?
Module 3: Demo Prep
Chapter 1: Pre-Demo Guide
Chapter 2: Demo Prep Checklist
Module 4: Call Openers
Chapter 1: Masterfully Establish Trust
Chapter 2: Do's & Don'ts of Icebreakers
Chapter 3: Role Calls
Chapter 4: Setting Agenda
Module 5: Discovery
Chapter 1: Discovery Anatomy
Chapter 2: Pillars of Discovery
Chapter 3: Discovery Scripts
Chapter 4: Discovery Tips
Chapter 5: Discovery Action Items
Module 6: Demo
Chapter 1: Demo Framework
Chapter 2: Tailored Demo
Chapter 3: Outcomes vs Features
Chapter 4: Demo Engagement
Chapter 5: Tonality
Chapter 6: Words to Avoid
Chapter 7: Addressing FUD
Chapter 8: Pricing
Chapter 9: Next Steps
Chapter 10: Takeaways
Chapter 11: Demo Action Items
Module 7: Closing
Chapter 1: Time
Chapter 2: Warby Parker Lesson
Chapter 3: The Manicurist Lesson
Chapter 4: Using Video
Chapter 5: Gauging Probability
Module 8: Follow-Ups
Chapter 1: Post Demo Follow Up
Chapter 2: Staying Top of Mind
Chapter 3: Getting Unghosted
Chapter 4: Writing Email Tips
Chapter 5: Omnichannel Strategy
Chapter 6: Leaving Voicemails
Module 9: Sales Objections
Chapter 1: How To Handle Objections
Chapter 2: Proactive Objections
Chapter 3: "Price Is Too Expensive"
Chapter 4: Premature Pricing Requests
Chapter 5: The "Take It Back to My Team" Response
BONUS Chapter 1: Negotiating
BONUS Chapter 2: Tech-Stack
BONUS Chapter 3: Efficiency Hacks
BONUS Chapter 4: How To Take Control
BONUS Chapter 5: Building Pipeline
You'll Also Get
✔️ Bonus Slides: Additional resources to help you close more.
✔️ Access to an Inner Circle: Join a community of AEs that are after the same goal.
✔️ Access to Live Monthly Sales Training: This isn't just a course, it's personal growth.
✔️ All new courses for free: All future courses will be 100% free
ARE YOU READY TO INVEST IN YOURSELF?
If not, don't worry.
THIS COURSE DOES NOT CLOSE.
I don't need high-pressure sales tactics to get your commitment. I want you to sign up when you're ready.
Who is this course for?
This sales demo program was designed for new AEs wanting to get ramped up quickly learning how to demo, AEs that have been struggling with their demo win rates, and sales leaders or founders that want to get their new AEs closing demos as quickly as possible.
There are a lot of sales products out there, why is this any different?
This course isn't designed for all types of salespeople (e.g. cold callers), sales skills (e.g. prospecting for leads), and industries (e.g. real estate), it's tailor-made for AEs in SaaS sales doing demos every day wanting one thing, to increase their demo win rates.
When does this course start and finish?
There's no start and end date! This is a self-paced online course. The monthly calls will be live so if you're unable to attend, not to worry, they'll be recorded and can be emailed to you afterward, just contact me if you'd like me to send it to you.
Why should I pay a yearly subscription?
If this was just a course, you're right, you shouldn't pay a yearly subscription. I purposely designed this program to include updated content for life, an inner circle community of high-performing AEs and leaders, live workshops, and more.
Do you offer 1:1 Demo Coaching Services?
Yes. I offer 1:1 demo coaching services. If you're interested, please email me to firstname.lastname@example.org.
Can I get my company to pay for it?
Yes. In fact, many companies are willing to offer their sales reps a stipend for training. Feel free to use this script:
Hi [MANAGER NAME],
I’m eager to dramatically improve my sales game in order to close more demos and revenue for myself and [COMPANY], and I found the FDTC Sales demo program – it’s an on-demand sales training resource and community focused on closing 50+% of my sales demos.
I’m confident this is will take my demos to the next level. The cost is $497/year. Would it be impossible to have [COMPANY]invest in this training?
How long will it take to see results?
It depends on how fast you get started and how much of a bias toward the action you have. Some AEs closed their very first demos in just a couple of weeks. It also depends on how consistent you are in applying the strategies from this course. Don't buy this program if you want next day results, if anyone is promising you that, run. What I can promise you though, is in the long run, your sales demos will dramatically improve.
What if I am unhappy with the sales program?
I would never want you to be unsatisfied and be stingy in keeping your hard-earned money. All memberships include a 1 week free trial
Why the heck should I listen to you? Who are you?
I went from quitting my first sales job out of college because I was too scared of sales to becoming a 3X sales leader, a 2X VP of Sales, and a sales advisor for SMB SaaS Startups. I'm the former VP of Sales at Miami-based PracticePanther, which I helped grow to be the largest case management software for attorneys in America, which led it to acquisition only 4 years later.
I've spent the last 7+ years building successful sales teams with AEs closing 50+% of their demos on average. I've taken a company's days time-to-close from 77 days to 22 days, that's a 66% reduction in time-to-close.
I used the same sales demo strategies from this course to close heavyweight clients like Fanjoy, Crunchyroll, Ikonick, and CROSSNET, all in the same year.
Learn more about me over here.
My only ask from you is, if you feel that you don't have the bandwidth to commit to this course, then don't invest. You will not get results by being half-committed.
P.S. If you're not ready, no problem and no pressure, listen to free sales demo advice over here.
You'll get over 4 hours of on demand content with additional assets: