FDTC University

Mor Assouline

A sales mastermind to support and help AEs increase confidence and exceed quota without high-pressure sales tactics by giving jaw-dropping demos.

Generating pipeline but need them to close?

Unlock the exact templates, processes, frameworks, and hacks AEs use to close 50-75% of their sales demos & deals and stop leaving money on the table.

Is FDTC University right for you?

  • Don’t know how to balance a natural conversation VS getting what you need to progress the sale?
  • Struggling to layer in impact questions on your demos without feature dumping?
  • Avoiding deep discovery with prospects because you sound interrogative?
  • Getting ghosted on sales follow-up calls?
  • Don't know how to ask for the close?
  • Don't know how to set the agenda for a contract discussion and it's prolonging the deals?
  • Struggling to hit quota?
  • Hitting quota, but know you're leaving money on the table?
  • Struggling to get the prospect's decision process?
  • Don't have visibility with your prospect after the call?
  • Feels like your next steps are lackluster and rushed?

Still need convincing? ⤵️⤵️⤵️

What you'll learn:

✔️ How to do deep discovery to identify your prospects' pain without interrogating

✔️ How to demonstrate the value and impact of features without feature dumping

✔️ How to make your demos fun and not boring so your prospects are engaged

✔️ How to be perceived as an industry expert your prospect should trust

✔️ How to get other decision-makers to say "yes" to your solution

✔️ How to get your prospects to sell themselves on demos

✔️ How to use your tone of voice to close more sales calls

✔️ How to navigate a deal with multiple decision-makers

✔️ How to increase conversions into POCs

✔️ How to set the agenda and next steps

✔️How to stop prolonging a deal

🎁 BONUS: Bi-weekly, Live Sales Coaching with FDTC University Students (worth $2,000 per session).

🎁 BONUS: Get my "Sales Cocktail Swipe File" included FREE. Over 200 (and counting) of the top curated sales advice for prospecting, demoing, follow up, negotiation, career advancement, and much more.

🎁 BONUS: Tonality training with over 20 actionable lessons & techniques

🎁 BONUS: All future FDTC courses will be 100% free.

An immersive university teaching you the advanced strategies of closing more sales

Sneak Peek:


Module 1: Course Context

Chapter 1: Welcome & Introduction

Chapter 2: Meet Your Instructor

Chapter 3: Approach & Expectations

Module 2: Mindset

Chapter 1: Motivation vs Discipline

Chapter 2: Being an Expert

Chapter 3: What's In It For Them?

Module 3: Demo Prep

Chapter 1: Pre-Demo Guide

Chapter 2: Demo Prep Checklist

Module 4: Call Openers

Chapter 1: Masterfully Establish Trust

Chapter 2: Do's & Don'ts of Icebreakers

Chapter 3: Role Calls

Chapter 4: Setting Agenda

Module 5: Discovery

Chapter 1: Discovery Anatomy

Chapter 2: Pillars of Discovery

Chapter 3: Discovery Scripts

Chapter 4: Discovery Tips

Chapter 5: Discovery Action Items

Module 6: Demo

Chapter 1: Demo Framework

Chapter 2: Tailored Demo

Chapter 3: Outcomes vs Features

Chapter 4: Demo Engagement

Chapter 5: Tonality

Chapter 6: Words to Avoid

Chapter 7: Addressing FUD

Chapter 8: Pricing

Chapter 9: Next Steps

Chapter 10: Takeaways

Chapter 11: Demo Action Items

Module 7: Closing

Chapter 1: Time

Chapter 2: Warby Parker Lesson

Chapter 3: The Manicurist Lesson

Chapter 4: Using Video

Chapter 5: Gauging Probability

Module 8: Follow-Ups

Chapter 1: Post Demo Follow Up

Chapter 2: Staying Top of Mind

Chapter 3: Getting Unghosted

Chapter 4: Writing Email Tips

Chapter 5: Omnichannel Strategy

Chapter 6: Leaving Voicemails

Module 9: Sales Objections

Chapter 1: How To Handle Objections

Chapter 2: Proactive Objections

Chapter 3: "Price Is Too Expensive"

Chapter 4: Premature Pricing Requests

Chapter 5: The "Take It Back to My Team" Response


BONUS Chapter 1: Negotiating

BONUS Chapter 2: Tech-Stack

BONUS Chapter 3: Efficiency Hacks

BONUS Chapter 4: How To Take Control

BONUS Chapter 5: Building Pipeline

You'll Also Get

✔️ Bonus Slides: Additional resources to help you close more.

✔️ Access to an Inner Circle: Join a community of AEs that are after the same goal. 

✔️ Access to Live Monthly Sales Training: This isn't just a course, it's personal growth. 

✔️ All new courses for free: All future courses will be 100% free


If not, don't worry.


I don't need high-pressure sales tactics to get your commitment. I want you to sign up when you're ready.


Who is this course for?

This sales demo program was designed for new AEs wanting to get ramped up quickly learning how to demo, AEs that have been struggling with their demo win rates, and sales leaders or founders that want to get their new AEs closing demos as quickly as possible.

There are a lot of sales products out there, why is this any different?

This course isn't designed for all types of salespeople (e.g. cold callers), sales skills (e.g. prospecting for leads), and industries (e.g. real estate), it's tailor-made for AEs in SaaS sales doing demos every day wanting one thing, to increase their demo win rates.

When does this course start and finish?

There's no start and end date! This is a self-paced online course. The monthly calls will be live so if you're unable to attend, not to worry, they'll be recorded and can be emailed to you afterward, just contact me if you'd like me to send it to you.

Why should I pay a yearly subscription?

If this was just a course, you're right, you shouldn't pay a yearly subscription. I purposely designed this program to include updated content for life, an inner circle community of high-performing AEs and leaders, live workshops, and more.

Do you offer 1:1 Demo Coaching Services?

Yes. I offer 1:1 demo coaching services. If you're interested, please email me to mor@demotoclose.com.

Can I get my company to pay for it?

Yes. In fact, many companies are willing to offer their sales reps a stipend for training. Feel free to use this script:


I’m eager to dramatically improve my sales game in order to close more demos and revenue for myself and [COMPANY], and I found the FDTC Sales demo program – it’s an on-demand sales training resource and community focused on closing 50+% of my sales demos.

I’m confident this is will take my demos to the next level. The cost is $497/year. Would it be impossible to have [COMPANY]invest in this training?

How long will it take to see results?

It depends on how fast you get started and how much of a bias toward the action you have. Some AEs closed their very first demos in just a couple of weeks. It also depends on how consistent you are in applying the strategies from this course. Don't buy this program if you want next day results, if anyone is promising you that, run. What I can promise you though, is in the long run, your sales demos will dramatically improve.

What if I am unhappy with the sales program?

I would never want you to be unsatisfied and be stingy in keeping your hard-earned money. All memberships include a 1 week free trial

Why the heck should I listen to you? Who are you?

I went from quitting my first sales job out of college because I was too scared of sales to becoming a 3X sales leader, a 2X VP of Sales, and a sales advisor for SMB SaaS Startups. I'm the former VP of Sales at Miami-based PracticePanther, which I helped grow to be the largest case management software for attorneys in America, which led it to acquisition only 4 years later.

I've spent the last 7+ years building successful sales teams with AEs closing 50+% of their demos on average. I've taken a company's days time-to-close from 77 days to 22 days, that's a 66% reduction in time-to-close. 

I used the same sales demo strategies from this course to close heavyweight clients like Fanjoy, Crunchyroll, Ikonick, and CROSSNET, all in the same year. 

Learn more about me over here.

My only ask from you is, if you feel that you don't have the bandwidth to commit to this course, then don't invest. You will not get results by being half-committed.

P.S. If you're not ready, no problem and no pressure, listen to free sales demo advice over here.



This product is not currently for sale.
Watch link provided after purchase

You'll get over 4 hours of on demand content with additional assets:

Course Content
Downloadable 9 Modules + Bonus
FDTC Inner Circle
AE Mastermind Community
Bi-Weekly Office Hours
Live sales training with FDTCU students
15+ Sales Scripts
Downloadable PDF + Live Google Doc
Updated Content For Life
Ongoing & Renewed Content Forever
Grandfathered Future Courses
All future courses will be 100% free for students.
Sales Cocktail Swipefile
Over 100 of the top sales advice from different sales experts
$497 a year

FDTC University